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Safety is fine for everyone. No virgins and no OP except for a mention of a girl Fergus dated 5 years ago, that turned out to be nothing. No. But in this case it’s going to work to my advantage.” Lucy helped herself to water. “Think about it. Ross Miller wants new customers. What is the profile of a new customer? Not someone like Ted, who is already a convert. It’s people like me, who would never go near a gym. What would it take to make me buy a pair of sexy workout leggings and show up for a morning weights session?” We need photographs that appeal to kids, or more specifically parents of kids. All those activities parents do at Christmas. Ice skating, reindeer—the client specifically mentioned reindeer,” he floundered and glanced around for inspiration, “doing what? I have no idea. Where does one even find a reindeer, apart from on the front of Alison’s sweater, obviously? And what do you do when you find one? Maybe someone could ride it. Yes! I love that idea.” One of the reasons Arnie was such a legend in the creative agency world was because he let nothing get in the way of his imagination. Sometimes that approach led to spectacular success, but other times… Too much to do.” He rubbed his hand across his chest again. “I need to make some calls. Start putting together some ideas ready for January.”
It’s a Christmas campaign,” Arnie returned to the subject they’d been discussing before she’d interrupted. “Think festive sparkle, think Christmas trees, think snow. We want photographs of log fires, luxurious throws, candles, mugs of hot chocolate heaped with marshmallows. And fairy lights. Fairy lights everywhere. The images need to be so festive and appealing that people who think they hate Christmas suddenly fall in love with Christmas. Most of all they need to feel that their Christmas will not be complete unless they buy themselves and everyone they know, a—” Arnie looked blank. “What is the product called again?” It is almost Christmas and the Miller family is holding their big holiday get together with the three adult children coming home to their parents home to celebrate. with all three siblings, Ross, Alice, and Clemmie living in London they do get together quite often and during one of their dinners before returning home they contemplate giving Ross a pretend girlfriend to please their mother who worries of his dating life. I also thought that Clemmie and Alice’s issues might have been wrapped up a little faster, as well as the Ross/Douglas/Glenda thread- because all these characters have a long history with their family and prospective partners, whereas Lucy and Ross only just met, and spent precious little time alone. Their banter was not terribly playful or sharp the few times they did have a convo, and their romance was terribly rushed.Lucy - not part of the family but works for a London based marketing company who have suffered a blow which will threaten jobs. Lucy dreads this time of year as she lost her parents when she was younger and more recently her gran brought her up now she is alone. Arnie was still talking. “Let’s start by looking at the positive. We are harnessing the power of social media and changing the way brands reach their customers. We are experts in influencer marketing. We are changing consumer habits—” Everyone else had the same idea so there wasn’t one to be had.” She dropped her scarf on Rhea’s desk. “How is the mood?” I don’t want to let anyone go.” He let out a long breath. “And not just because you’re a fun bunch of people when you’re not being annoying.”
Glenda Miller, patriarch of the Miller clan was such a loving and accepting mother, but worried about driving her kids away. I loved the relationship she had with her husband and mother-in-law!I just want to take a moment to say thank you so so much to the team over at HQ Stories and Sarah Morgan for gifting me this book along with a Christmas card from Sarah, a tote bag and a handful of sweet treats! I never win competitions on Booksta so I’m so grateful! Unputdownable and gorgeous, I adored Snowed in for Christmas. It’s the ultimate feel-good festive novel’ Phillipa Ashley Yes, but their last campaign was uninspired. That’s just my opinion, obviously, but that doesn’t mean I’m not right. Miller Active has a strong customer base, but seem unable to expand beyond that. They’re going to be shopping around in the New Year. They need us. And it’s our job—” Arnie waved a hand at the team seated around the table “—to persuade them of that fact. Over the next few weeks, I want you to come up with some ideas that will blow them away. Then we need to find a way to get those ideas in front of Ross Miller. It will be our number one priority for the New Year.” Unconditional love. Love that could be depended on. That was what she missed, but that gift had been ripped away from her, leaving her feeling cold, exposed and alone.
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